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A 100 Day Project
Visual Identity Design
Year: 2026
There are feelings we've never really named — the ones that live just under the surface. The suppressed. The redirected. The quietly electric.
And then there's everything that got handed to us without asking. Beauty standards. Brainrot. Doomscrolling. A cultural moment so loud and relentless that even the exhaustion has an aesthetic.
Shelf Life puts all of it on a shelf — the heavy and the electric, the inherited and the earned.
Feelings and emotions get the full supermarket treatment, designed as if they belong between the soup and the cereal. Because they were always a product. Always manufactured, marketed, and consumed.
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