Brand Development & Positioning, Visual Identity Design
Team:
Tina Lee, Kaden Lee,
Kate Wood, Manasi Pandya
Role:
Art Direction, Brand Design, Brand Strategy
Year: 2026
We live in a culture that makes constant motion feel necessary. Our attention is pulled in every direction, our time is optimized, and even rest can begin to feel like another thing to accomplish.
Slowing down has become a revolutionary act.
Rather than treating stillness as an escape from a busy life, AFTR creates a physical cue to pause; a small ritual that marks the transition from doing to simply being. The product is designed around the need for that transition, recognizing that the way we want to slow down can change from day to day.
At its core, AFTR is a massage oil candle, with the light, warmth, scent, and touch becoming tools for slowing down.
A hand-glazed ceramic vessel creates a tactile, lasting object. A considered pour spout gives control over the warm oil.
A low-burning formula combines coconut oil, shea butter, and vitamin E to nourish the skin.
